“An eBay® for media licensing”....

New consumer technologies have empowered ordinary people, anywhere in the world, to launch and operate their own personal media brands. Today’s user generated content (UGC) creators have a growing need to easily license, track, and monetize their IP rights for the content they legally capture or produce. Like an “eBay for media,” PeerDeal.com provides an online marketplace community for UGC creators and media buyers (licensees) to trade IP licenses throughout the world and grow their brands over time.

Edrolfo Leones

President, Co-Founder

Before co-founding PeerDeal.com, Inc., Edrolfo was the Director of Global Media Asset Management Strategies at The Walt Disney Company. Edrolfo helped to pioneer several technology initiatives involving digital media asset management, IP rights management, media nomenclature and taxonomies, and content search and discovery.

Edrolfo holds an MBA from the University of Southern California and a BA from USC School of Cinematic Arts.

edrolfo@peerdeal.com

Suzanne Kessler   

Chief Legal Officer, Co-Founder

Suzanne is a practicing entertainment attorney and documentary filmmaker. She was the VP of Business Development at Universal Music Group in Nashville after serving as the Business & Legal Affairs Director at A&M Records and then Universal Music Group corporate in Los Angeles. In 2006, she co‐produced the A&E Network documentary “Hairdos & Heartaches: The Women of Country Music”. Suzanne is also an Adjunct Professor at Vanderbilt Law School, teaching Entertainment Industry Transactions and IP Licensing within the Technology and Entertainment Law Program.

Suzanne is a graduate of Brown University and Stanford Law School.

suzanne@peerdeal.com

Marty Harris   

Chief Technology Officer

After leaving his post as the Director of R&D at the Getty Institute in 1998, Marty has consulted for Adobe, Inc. and Albathion Software and launched Internet startups including MyShowz, Inc. and QuickDog, Inc. He brings seasoned experience as a CEO for his last venture and continues to work as an entrepreneur and technology strategist with expertise in data aggregation, search architecture algorithms and systems operations.

marty@peerdeal.com

Tim Phillips   

SVP, Product Management

Tim brings an extensive business, product, technology and services background with him to PeerDeal. He ran the product and consulting teams for Quadera, a Los Angeles-based technology company and previously served as a Director for the RosettaNet Program, focusing on product management for B2B IT Supply Chain. He also served as Director for Peoplesupport, a CRM services provider, where he helped drive revenue growth from zero to $30 million in 24 months. Tim began his career at Computer Sciences Corporation where he held consulting and managerial roles.

 

Tim holds an MBA from the USC Marshall School of Business and a Bachelors degree from UCLA. He is a trained Product Manager, a certified Project Management Professional and holds numerous Microsoft and Sun certifications.

tim@peerdeal.com

Joseph Kim   

Chief Marketing Officer

Joseph is a marketing executive with deep knowledge in product development, branding and consumer behavior.  As the marketing director of multiple consumer electronics companies over the past decade, he has introduced and branded dozens of new products.  In 2004 he founded GDI Marketing where he created, developed and launched HoverSaucer, IndieDesignerLabels.com, and IndieShopper.com.

Joseph holds an MBA and a BS with emphases in marketing, advertising and promotions from the University of Southern California, Marshall School of Business.

joe@peerdeal.com

Advisory Board Members

Raj Agrawal   

Raj is currently the Manager of Software Architecture at 20th Century Fox, overseeing product rights clearance, and other divisions. Raj provides guidance from his experience deploying contract rights systems for the entertainment industry. Prior to Fox, he spent ten years consulting with Fujitsu and Tatas for companies in the Television broadcasting, Finance, Manufacturing, Logistics, and Software. Raj holds an Electrical Engineering degree and an MBA from USC Marshall School of Business.

raj@peerdeal.com

Galen Loram   

Galen is a finance guru with an economics degree from CalTech. He has helped raise funding for various startups since 2005 and assists in developing our strategic financial models.

Steven Mednick   

Professor Mednick was Director of Corporate Ventures at Silicon Graphics, Inc., where he established its corporate ventures office and led its global mergers and acquisitions and licensing initiatives. He currently teaches in the undergraduate, MBA and EMBA programs and is a winner of Marshall's Golden Apple Award. Education: JD, MPA, University of Southern California; BA, UCLA